Hi! I'm Karen - I'm a Writer, an Artist and a Scientist. I specialize in developing effective, creative Content for Digital Platforms.
I've spent the last 20+ years gaining valuable insights across a number of fields. Through my work in international business, strategic communications, and public affairs, in North America and in Europe, I've had opportunities to travel extensively. I've worked with many people from different cultures and perspectives on large-scale global collaboration projects. I recently returned to Canada after a 4 year assignment in Brussels as Canada's Science & Technology Counsellor to the European Union.
Over the years, I've observed that one thing we all have in common is the power of story. This natural love of story, however, wasn't appreciated by one of my Biology Professors in University. One day, she called me into her office, after I had submitted a lab study about a parasite. She told me that although she couldn't find anything wrong with my data, she was having a great deal of difficulty giving me full marks for my report - adding that she feared for my future as a practicing scientist. She explained that she had never received a report like this... where the parasite was personified as though it was having a full and exciting life. She added that the parasite seemed to be on a hero's journey and I'd included detail about all it's challenges, trials and tribulations.
Although I finished my Science studies (with Honours :)), I had always had a lingering feeling that my Professor was right... I do love the power of story and would need to pursue this.
I believe that we all want to be the Heroes of our own stories. The Heroes of our business stories, however, should be our clients. First, our clients need to be engaged. Today, most of our business clients are on-line and effective Digital Content is the way to engage them. I can help with this.
This past year, my co-founder and I launched DATAMASH, a Digital Strategy, Digital Market Research, and Analytics firm. The focus of DATAMASH is to help companies optimize their Digital Strategy, through analytics, engage their audience more effectively and grow their business.
I've also launched two personal projects, Foxy Living and Foxy Science. Foxy Living is a platform to share ideas and insights about Spirituality, Meditation, Philosophy, Science and Art. As a Scientist, I'm interested in the natural intersection points between Science and Spirituality.
Foxy Science is a Science website which shares popular Science and Technology topics as well as focuses on some lesser known Science topics - topics that are equally important but might not be getting the attention they deserve from main stream media.
Lastly, if you are anything like me and enjoy a great cup of tea, go get one, sit back, and enjoy this piece on, The Art and Science of Tea.
- Karen Johnstone-Hobbs